What is Big Data?
Big Data is a term describing any extensive volume of structured, semistructured and unstructured data. Big Data is often characterised with the 3 Vs:
- the extreme Volume of data
- the great Variety of data types
- and the Velocity of data processing due to rapid change
Advantages when using Big Data
Big Data gives you the opportunity to make better decisions on the basis of information already available to you in your own data sources. Decisions are then based on actual data, not on subjective assessments. Automated business processes are another Big Data application.
Opportunities when using Big Data
Big Data is quantitative data that provides opportunities for capturing, processing, storing, searching, sharing, transferring, analysing and displaying information, regardless of the data type. It can also be stated that this data is a good management and decision support tool by setting up good ways of processing and analysing data, such as Power BI.
Big Data and Compello
Here at Compello, we use Power BI to analyse traffic and trends.